Thursday, January 3, 2013

Polaroid SX-70 Orientation Film in HD (1972) - Polaroid Photography - Original Advertisement - PBS

Polaroid SX-70 Orientation Film in HD (1972) - Polaroid Photography - Original Advertisement - PBS Tube. Duration : 11.55 Mins.


This is an original presentation of the Polaroid SX-70 camera, which includes the original film & sound. . . . . . . . . Polaroid was founded in 1937 by Edwin H. Land, an American scientist, inventor and entrepreneur. Polaroid gained commercial success with the introduction of the first practical system of in-camera instant photography on February 21, 1947. Called the Land Camera, Polaroid originally manufactured sixty units, fifty-seven of which were put up for sale at Boston's Jordan Marsh department store for Christmas 1948. Polaroid marketers incorrectly guessed that the camera and film would remain in stock long enough to manufacture a second run based on customer demand. All fifty-seven cameras and associated fim were sold out within the first day. Edwin Land considered his leadership towards the development of integral instant color photography - the SX-70 film and camera - to be his crowning achievement. The SX-70 was a sales success and was embraced by photographers such as Ansel Adams. . . . . . . . . SX-70 DESIGN FEATURES The SX-70 included many sophisticated design elements. A collapsible SLR required a complex light path, with many mirrors (including one Fresnel reflector) of unusual, aspheric shapes and at odd angles. Many mechanical parts were precision plastic moldings. The body was glass-filled polysulfone, a very rigid plastic which could be plated with genuine copper-nickel-chromium. This plating looks and feels so much like solid metal that some users ...

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